Path | Beta | Mean | STDEV | T statistics | P values | Significance (p < 0.05) |
---|---|---|---|---|---|---|
H1: AI AWARENESS -> PU | 0.372 | 0.373 | 0.061 | 6.097 | 0.000 | Yes |
H2: AI AWARENESS -> PEOU | 0.506 | 0.506 | 0.065 | 7.721 | 0.000 | Yes |
H3: AI AWARENESS -> ATTITUDE | 0.525 | 0.525 | 0.057 | 9.282 | 0.000 | Yes |
H4: PU -> UB | 0.081 | 0.080 | 0.058 | 1.396 | 0.163 | No |
H5: PEOU -> UB | -0.073 | -0.070 | 0.062 | 1.191 | 0.234 | No |
H6: ATTITUDE -> UB | 0.329 | 0.329 | 0.079 | 4.178 | 0.000 | Yes |
H7: FC -> UB | 0.090 | 0.091 | 0.066 | 1.352 | 0.177 | No |
H8 SN -> UB | 0.315 | 0.312 | 0.078 | 4.039 | 0.000 | Yes |
H9 PBC -> UB | 0.286 | 0.284 | 0.066 | 4.308 | 0.000 | Yes |
Indirect effect | Â | Â | Â | Â | Â | Â |
AI AWARENESS-> UB | 0.166 | 0.167 | 0.049 | 3.360 | 0.001 | Yes |