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Table 4 Hypothesis results

From: The effect of doll blind box uncertainty on consumers’ irrational consumption behavior: the role of instant gratification, Gambler’s fallacy, and perceived scarcity

Hypothesis

β

T-value

P-value

CILL

CIUL

Result

H1

PU → IG

0.256

5.011

0.000

0.153

0.355

Supported

H2

PU → GF

0.577

14.541

0.000

0.497

0.653

Supported

H3

IG → ICB

0.516

13.086

0.000

0.438

0.594

Supported

H4

GF → ICB

0.271

6.147

0.000

0.182

0.357

Supported

H5

PS × IG →ICB

-0.047

0.037

0.202

-0.123

0.024

Not supported

H6

PS × GF → ICB

0.102

2.800

0.005

0.028

0.172

Supported

  1. Note: CILL: confidence interval lower limit; CIUL: confidence interval upper limit