The effect of doll blind box uncertainty on consumers’ irrational consumption behavior: the role of instant gratification, Gambler’s fallacy, and perceived scarcity

Table 1 Descriptive statistics

Characteristic	Category	N	Percentage (%)
Gender	Male	210	48.4
Gender	Female	224	51.6
Age (years)	18–20	36	8.3
	21–30	251	51.8
	31–40	137	31.6
	41–50	10	2.3
	51–60	0	0
	≥ 61	0	0
Education level	Senior high school and lower	23	5.3
	College	52	12.0
	Bachelor’s degree	180	41.5
	Postgraduate degree	141	32.5
	Doctorate	38	8.8
Frequency of blind box purchases	Daily	103	23.7
	Weekly	171	39.4
	Monthly	91	21
	Yearly	69	15.9
Occupation status	Student	177	40.8
	Government employee	53	12.2
	Corporate employee	144	33.2
	Freelance	52	12.0
	Unemployed	5	0.6
	Retired	2	1.2
	Other	0	0

ISSN: 2050-7283