Table 3 Results of measurement analyses
From: Interactivity, humanness, and trust: a psychological approach to AI chatbot adoption in e-commerce
Constructs | Items | Cronbach’s α | Composite Reliability | AVE |
|---|---|---|---|---|
Chatbot Interactivity | 3 | 0.863 | 0.865 | 0.682 |
Perceived Humanness | 4 | 0.907 | 0.908 | 0.711 |
Trust toward AI Chatbot | 6 | 0.903 | 0.904 | 0.602 |
Perceived Enjoyment | 6 | 0.915 | 0.915 | 0.652 |
Intention to Adopt Chatbot for E-Commerce | 4 | 0.894 | 0.896 | 0.683 |