Interactivity, humanness, and trust: a psychological approach to AI chatbot adoption in e-commerce

BMC Psychology

Table 2 Factor loadings and cross-loadings

Constructs	Items	AIT	PE	INT	CBI	PH
Trust toward AI Chatbot (AIT)	AIT1	0.830	0.002	− 0.005	− 0.024	0.007
	AIT2	0.781	0.021	− 0.071	− 0.004	0.004
	AIT3	0.779	− 0.014	− 0.022	0.021	0.041
	AIT4	0.811	0.010	0.020	0.074	0.035
	AIT5	0.703	− 0.004	0.041	− 0.074	− 0.045
	AIT6	0.783	0.081	0.014	0.047	0.011
Perceived Enjoyment (PE)	PE1	0.010	0.776	0.050	− 0.071	− 0.082
	PE2	− 0.044	0.770	0.041	− 0.009	− 0.001
	PE3	− 0.004	0.792	0.084	0.041	− 0.029
	PE4	0.047	0.826	0.077	− 0.022	0.076
	PE5	− 0.066	0.855	− 0.045	0.008	0.007
	PE6	0.049	0.821	− 0.018	− 0.014	0.011
. Intention to Adopt Chatbot for E-Commerce (INT)	INT1	− 0.078	− 0.065	0.870	− 0.014	0.002
	INT2	− 0.011	0.011	0.834	0.081	− 0.005
	INT3	0.043	0.001	0.860	0.016	− 0.140
	INT4	0.01	0.078	0.736	− 0.068	0.040
Chatbot Interactivity (CBI)	CBI1	0.011	− 0.012	− 0.034	0.809	0.025
	CBI2	− 0.022	0.013	− 0.076	0.839	0.038
	CBI3	0.044	− 0.011	0.025	0.827	− 0.012
Perceived Humanness (PH)	PH1	− 0.033	− 0.022	0.034	0.044	0.847
	PH2	0.014	− 0.036	− 0.033	− 0.047	0.873
	PH3	− 0.043	0.033	0.001	0.081	0.864
	PH4	0.045	0.078	0.092	0.088	0.786

ISSN: 2050-7283