Interactivity, humanness, and trust: a psychological approach to AI chatbot adoption in e-commerce

BMC Psychology

Table 1 Details about demographic variables

Variables	N	Percentage	Variables	N	Percentage
Gender			Education
Male	201	58.60	Under-graduate	75	21.92
Female	142	41.40	Graduate	169	49.27
Age			Masters or Above	99	28.82
Up to 20 years old	30	08.77	Frequency of everyday use
Between 21–30	125	36.41	Less than- 2 h	130	37.87
Between 31–40	94	27.43	2–4 h	136	39.65
Between 41–50	72	21.02	5–7 h	55	16.03
> 50 year old	22	06.41	More than 7 h	22	6.41
Job Nature
Private employees	201	58.60
Civil servant	142	41.40

ISSN: 2050-7283