Table 8 Results of parallel mediation tests of mind perception and ethical perception

Repurchase

Variable

Effect

SE

LLCI

ULCI

t

P

Differentiated Pricing subject

-0.028

0.128

-0.280

0.225

-0.216

0.829

Indirect effect of X on Y

Effect

Boot SE

Boot LLCI

Boot ULCI

Conclusion

Total

0.529

0.128

0.287

0.781

Mind Perception(M1)

0.005

0.038

-0.072

0.078

Not Significant

Ethical Perception(M2)

0.524

0.119

0.299

0.757

Significant

Complain

Direct effect of X on Y

Variable

Effect

SE

LLCI

ULCI

t

P

Differentiated Pricing subject

0.128

0.131

0.332

-0.131

0.973

0.332

Indirect effect of X on Y

Effect

Boot SE

Boot LLCI

Boot ULCI

Conclusion

Total

-0.410

0.106

-0.623

-0.211

Mind Perception(M1)

-0.029

0.041

-0.113

0.047

Not Significant

Ethical Perception(M2)

-0.0381

0.097

0.166

0.548

Significant

Switching

Direct effect of X on Y

Variable

Effect

SE

LLCI

ULCI

t

P

Differentiated Pricing subject

-0.113

0.115

-0.340

0.114

-0.977

0.329

Indirect effect of X on Y

Effect

Boot SE

Boot LLCI

Boot ULCI

Conclusion

Total

-0.374

0.962

-0.574

-0.195

Mind Perception(M1)

-0.035

0.033

-0.101

0.028

Not Significant

Ethical Perception(M2)

-0.340

0.089

-0.524

-0.181

Significant

Word-of-Mouth

Direct effect of X on Y

Variable

Effect

SE

LLCI

ULCI

t

P

Differentiated Pricing subject

-0.083

0.125

-0.328

0.162

-0.667

0.505

Indirect effect of X on Y

Effect

Boot SE

Boot LLCI

Boot ULCI

Conclusion

Total

0.534

0.121

0.293

0.770

Mind Perception(M1)

0.041

0.036

-0.027

0.117

Not Significant

Ethical Perception(M2)

0.492

0.114

0.271

0.711

Significant