The impact of differential pricing subject on consumer behavior

BMC Psychology

Table 6 Results of AI-initiated (marketers-initiated) on consumer behavior

Variable	Group	N	M	SD	F	p
Repurchase	AI	143	2.87	1.37	8.533	0.004**
Repurchase	Marketer	141	2.43	1.12	8.533	0.004**
Complain	AI	143	5.34	1.21	6.337	0.012*
Complain	Marketer	141	5.67	0.98	6.337	0.012*
Switching	AI	143	5.48	1.12	19.918	0.000**
Switching	Marketer	141	5.99	0.79	19.918	0.000**
Word-to-Mouth	AI	143	2.65	1.28	8.872	0.003**
Word-to-Mouth	Marketer	141	2.23	1.08	8.872	0.003**
Perceived Cost	AI	143	4.45	1.29	0.004	0.949
Perceived Cost	Marketer	141	4.46	1.31	0.004	0.949
Emotional State	AI	143	4.62	0.61	0.543	0.462
Emotional State	Marketer	141	4.68	0.60	0.543	0.462

ISSN: 2050-7283