BMC Psychology

Table 4 Results of differentiated pricing subject on consumer behavior in scenarios with price differences

From: The impact of differential pricing subject on consumer behavior

Variable	Group	N	M	SD	F	p
Repurchase	AI	50	2.91	1.44	4.646	0.034*
Repurchase	Marketer	50	2.38	0.98	4.646	0.034*
Complain	AI	50	5.55	1.15	4.633	0.034*
Complain	Marketer	50	5.99	0.87	4.633	0.034*
Switching	AI	50	5.47	1.47	5.368	0.023*
Switching	Marketer	50	6.00	0.68	5.368	0.023*
Word-to-Mouth	AI	50	2.65	1.43	7.494	0.007**
Word-to-Mouth	Marketer	50	2.00	0.89	7.494	0.007**

^*p < 0.05
^**p < 0.01

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ISSN: 2050-7283

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