Table 1 Measurements
From: The impact of differential pricing subject on consumer behavior
Variable | Items | Reference |
|---|---|---|
Stimulate Material | SM1: The scenario presented above is very easy to understand | Hufnagel et al. [29] |
Pricing Subject | PS1: Based on the description of the above scenario, who set the price of the cell phone you purchased? | Song & He [51] |
PS2: Who made the price of your cell phone different from Customer A's? | ||
Repurchase | RP1: I will continue to buy more from this cell phone store for years to come | Victor et al. [56] |
RP2: I will buy other different products from this cell phone store if I need them | ||
RP3: I am willing to buy a cell phone from this store if need them | ||
Complain | CP1: I will complain to my friends and relatives about the cell phone store's behavior | Garbarino & Maxwell [19] |
CP2: I will complain to the store's customer service about the cell phone store's behavior | ||
CP3: I will complain to a third party like consumer association about the cell phone store's behavior | ||
Switching | CS1: The store's differentiated pricing behavior makes me not want to stay in touch with the store | Singh [50] |
CS2: The store's differentiated pricing behavior makes me inclined to buy similar products from other stores | ||
Word-to-Mouth | WoM1: I will recommend this store to people around me when they need to buy a cell phone | Lii & Sy [34] |
WoM2: I will tell others about the benefits of this cell phone store | ||
Mind perception | MP1: AI (or Marketers) can formulate a plan | |
MP2: AI (or Marketers) can recognize things right or wrong | ||
MP3: AI (or Marketers) is able to do thinking | ||
MP4: AI (or Marketers) can express itself | ||
Ethical perception | CPE1: I think AI-initiated (or Marketer-initiated) pricing is ethical | Brunk [5] |
CPE2: I think AI-initiated (or Marketer-initiated) pricing abide by ethics | ||
CPE3: I think the prices set by AI (or Marketers) are fair | ||
Perceived Cost | Cost1: HMS cell phone stores invest a lot of money in operating (including employee salaries, equipment investment, etc.) | Bolton & Alba [4] |
Cost2: HMS cell phone stores invest a lot of money in marketing | ||
Emotional State | While answering the question, I was in the mood to: | Lee & Sternthal [32] |
M1: Happy | ||
M2: Excited | ||
M3: Joyful | ||
M4: Depressed | ||
M5: Disappointed | ||
M6: Angry | ||
Perceived Enterprise Control | PCC1: The enterprise is able to manipulate the price-setting process of the AI (or marketers) | Song & He [51] |
PCC2: The enterprise has control over the pricing outcome of the product | ||
PCC3: The enterprise enables AI (marketers) to price as per the its requirements |